Tourism Marketing: Targeting Millennials

Millennials are the most sought after yet frustrating demographic to target. Millennials are wildly different from older generations and have different expectations for brands. They have a demand for memorable moments and activities over material goods. The more Millennials travel, the more the travel industry needs to change to meet them. By now you know that millennials are the market to target, but how do you attract these guests? What defines their booking and travel behavior?