Why Tourism Businesses Should be Present on Instagram

Instagram for tourism

With over 500 million daily active users sharing an average of 80 million photos a day, Instagram is a critical tool for marketing. In our increasingly mobile-driven world, visual media is overtaking the written word as the forefront of social marketing. It’s a no brainer that hotels and restaurants should be using Instagram to benefit their business and the only way to do this is with a strong presence. When the platform is used creatively and effectively it can attract an array of new customers and also keep old customers informed and engaged.

Last year I attended the World Travel Market in London and noticed that a large majority of the marketing talks were based around the use of social media, particularly Instagram and Facebook. Following photographs on Instagram gives a more genuine expression than looking for inspiration in a tourism brochure – with trending hashtags it’s an easy platform for a tourism business to get noticed. At current, people engage with Instagram 10 times more than with Facebook and that number is predicted to rise.


“Now you’re less than 10 clicks away from seeing an image on Instagram to purchasing a ticket to go there” – Chris Burkard, National Geographic


Last year we saw the issues with over tourism in Cornwall’s popular spots such as Kynance Cove and Pedn Vounder. The reason behind this wasn’t because of the locations beauty but because of how extreme the word was spread across social media platforms. Overcrowding may be a negative to some areas but this example shows the strength behind communication/images across social platforms.  


Millennials are on their way to becoming the dominant spending majority. Millennials do a lot of research before they buy (I fall within that category and I can certainly confirm this!) so it’s vital for your tourism business to be in the right places to connect with this audience. Being authentic and showcasing the relaxed side to your business means that barriers can be broken and encourage potential guests to trust you before they’ve even stepped through the door.


Visual storytelling is an art form on Instagram, and to be able to craft a conversation over an extended period of time is a skill that needs to be utilised. In order to capture the attention of the audience you must be active on the platform, creating content that is not only engaging but also shareable for your target audience.


If you’re interested in finding out a little more about the Social Media and Content Package that I offer then head over to www.frankiethomas.com or drop me a line on marketing@frankiethomas.com.

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The Penventon Park Hotel